The DA Story
The DA Group (DA) is a family-run company born out of its founders’ own personal weight loss success. It all began when Katie Thomas decided to devise her own weight management plan. She’d been unable to find anything that worked for her in the crowded weight loss market. Katie was desperate for an approach that would put her back in control of her weight without making her tired and hungry, or interfering too much with her busy life.
Anxiety and depression following some very challenging life events had caused Katie’s weight to rise over several years, exacerbated by pregnancy and the medication she was given for her anxiety. She needed a diet that would deliver great results and fit in with her demanding life- juggling work and looking after three young children.
Working with her dad Tony, a chemist, Katie devised an effective, easy to follow slimming plan and a range of natural supplements to support her on her new diet. The plan was designed to help her reach her target body weight while getting all the nutrition she needed. Katie easily achieved a healthy 2 stone weight loss, going from 11 to 9 stone, and her success inspired other family members to try the diet too.
All the DA founders have experienced weight challenges, and all have lost weight on the now bestselling “Advanced” diet program. Katie’s mum Emma had gained weight due to menopause and an underactive thyroid, and Tony had experienced slow but steady creeping weight gain over five years. For Katie’s husband Shaun, the underlying cause was a condition in his legs called compartment syndrome, which brought his career as an aircraft technician in the Army to an end.
By combining the supplements with the easy, accessible eating plan, Shaun lost 5 stone, going from 20 stone to 15 stone and Tony lost 3.5 stone. Emma achieved her target 5 stone weight loss, going from a size 24 to a size 14-16.
Keen to help others share their success, the family founded The DA Group, which in its infancy was called Drop Away. The company rebranded officially to The DA Group in 2019, a homage to its members who fondly called them DA. The DA Group reflects its widening range of products, which now go beyond weight management to cover other beauty and wellbeing needs.
The DA Group remains committed to helping people lose weight because its founders know what it’s like to feel unhappy with your body, and they also know the joy that can come from achieving a healthy weight. They draw on their personal success with the DA weight loss plans to help them deliver daily support to dieters via the phone, email, and website. They have also created several VIP Facebook groups in which they and other DA dieters share support, tips, recipe ideas and more.
If you’re looking for a diet that will help you achieve your target weight all whilst feeling full, energetic, and free to enjoy life, you’ve come to the right place. The DA Group are here to help you succeed, every step of the way.
What DA Is All About
The DA Group’s mission is to make you feel great. They don’t want to dictate how you should look or what size you should be, but if you have a healthy goal, they want to help you achieve it.
When it comes to the weight management side of the business, The DA Group’s mission is to make the process as simple and natural as possible, with an eating plan that’s easy to follow and fits in with real life. You’ll almost certainly have days when you want to treat yourself, so The DA Group have devised a plan and products that make this possible. The demands of daily life mean you’ll often need speedy, simple meals, so the plan includes lots of quick, fuss-free options. It’s also important that you can enjoy your food, along the way, which is where DA’s delicious recipes come in. These have been devised to suit a range of tastes and requirements.
Above all, The DA Group’s core weight loss plans are designed to be healthy and nutritious, and it won’t leave you hungry. These are plans that cultivate good eating habits which will stay with you once you reach your target weight, enabling you to stay the size and shape you want to be.
The products that accompany the diet are made with the utmost attention to quality and ethics. They are, GMO free, lactose free, cruelty free, Halal and vegan friendly and manufactured in the UK and France by reputable pharmaceutical companies. These are products The DA Group’s founders have used themselves and truly believe in.
While The DA Group was born out of a family’s personal weight loss journey, its product range is no longer just about weight management; its offering is continually evolving to offer other products that are focused on health and wellbeing. If your hair looks and feels tired, The DA Group’s landmark hair oil and Essential Hairfood capsules could be just what you need – and keep an eye on The DA Group’s website for more unique products, all designed to help you look and feel wonderful.
Meet The Team
Mum of three Katie came up with the idea for The DA Group after deciding it was time to address her own weight gain. Her aim was to devise a diet that fitted easily with work and family life without leaving her hungry, hassled or tired. She has successfully used the DA plans herself and loves helping others achieve similar success. She has worked hard to make The DA Group supportive, inclusive, non-judgemental and suitable for dieters with a wide range of ethical, health and culture-related dietary needs.
Favourite thing about my job: Speaking to our customers on a daily basis and celebrating their achievements with them; it makes me realise that I am making a difference to people. I really empathise with our customers as I was once in the same position. It’s a wonderful feeling to share in their success.
Katie’s husband Shaun gained weight after leaving the Army for health reasons. Having shed five stone using the DA “Advanced” diet program, he is enthusiastic about helping others achieve similar success by sharing the tips he has learnt along the way. Shaun understands how the stresses and strains of life can cause a person to gain weight, and he’s delighted to have found a way to keep the weight off in the long term.
Favourite thing about my job: It's so rewarding doing things behind the scenes that make for a much better customer experience. We feel our customers deserve the best level of service we can possibly give them, and I love making sure we deliver on that.
Katie’s mum Emma shed five stone on the DA “Advanced” weight loss plan, going from a size 24 to her target dress size of 14-16. Emma gained weight due to the menopause and an underactive thyroid and now enjoys helping to support dieters who are facing similar challenges. Emma is proof that these conditions do not have to stop you achieving the weight you want to be, and that sensible weight loss can significantly improve your health.
Favourite thing about my job: It is so rewarding seeing people become healthier and gaining confidence from losing weight…it really does change people's lives. We like to think of our customers as part of our family and do everything we can to help them.
Like the rest of the family, Katie’s dad Tony achieved impressive weight loss results using the DA “Advanced” plan and products. His background as a chemist enabled him to assist Katie in the development of the natural supplements that support the diet. Before his diet, Tony had experienced creeping weight gain over several years; he is now able to keep his weight steady thanks to the good habits developed during the diet.
Favourite thing about my job: I love researching new products that I know will make a difference to our DA customers and seeing the results. It’s wonderful to be playing a part in improving people's lives.